PLAY is a way to express your energy with bright and vivid colors, a direct hair dye to enhance your look with a trendy personal touch. Choose a shade to illuminate a lock, one to create contrast, reflection, or remodel the effect of the hair colouring to give it new vitality.

Thanks to its extra gentle formula without ammonia and with organic extracts with nourishing and restructuring properties, PLAY is a real beauty treatment for your hair. Easy to use and with its pleasant fragrance, PLAY will leave your hair extremely soft, shiny, silky and easy to comb.


PLAY changes the rules of the game.


Panthenol is a provitamin of vitamin B5. Vitamin B5 is very important for your hair, as it is directly responsible for its health. A deficiency of this vitamin is easily recognizable, because hair tends to become opaque and gradually lose its shine and vitality.



It is the main constituent of hair, its function is to protect the cuticle from damage caused by external agents. It also makes hair shiny, gives it greater thickness and makes it easier to comb.

1. Bleach hair with the desired effect

2. Wash your hair and blot with a towel

3. Wearing gloves and apply the proper amount of pigment in the hair length or for the effect you want to achieve

4. Leave on for 5 to 25 minutes depending on the effect you want

5. Rinse thoroughly



1. Dusk Violet

2. Fire Red

3. Rock Red

4. Chocolate

5. Shiny Copper

6. Punk Purple

7. Power Blue

8. Punk Green


100 ml.e / 3.38 fl. Oz.

8 other products in the same category:

Add same category products to weekly lineup