v 1 is the shampoo designed to neutralize the yellow reflections of gray, blond, lightened, bleached or streaked hair. Gentle on the structure of the hair and scalp, this shampoo is able to deeply cleanse. Moreover, thanks to its purple pigments it gives brilliance, shine and vitality to the entire hair. Its formulation is enriched with Macadamia Oil which protects the hair from photo-oxidation and keeps its color unaltered for longer over time. To have healthy and shiny hair, hydration is a fundamental factor; the presence of Hemp Oil, rich in Omega -3, Omega-6 and Omega-9 fatty acids, helps to hydrate, protect and strengthen the hair.

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